IMPACT | BAREFOOT REPUBLIC
Bridging race and class divides among youth through play.
Big aims and a narrow target demand perfect positioning
Barefoot Republic is a Nashville-based nonprofit with a decade of youth impact to stand on. But aggressive growth plans and a niche audience were driving the need to clarify, articulate, and firmly stake their market position to usher in the next ten years of progress and change. It was time to revisit business strategy. And create a marketing plan that would tell a compelling brand story to drive more dollars in a highly-competitive space.