Posts in Mighty Ally
Six steps toward customer & beneficiary understanding.

Social entrepreneurs can learn a lot from the disastrous launch of New Coke in 1985. Namely, it’s critical to deeply understand customers and beneficiaries before creating new products and services. With human-centered design as a guide, we break down these concepts into a six-step process with three tools for action.

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The Mighty Five: March.

In our March roundup, topics span pollution and poverty, the lingering gender gap, the ‘unintentional promotion’ of racism, an impending global coffee catastrophe, and a positioning pivot for the K-Swiss brand.

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Making creative agencies & marketing firms a force for good.

After running three very different agencies in the last decade, I’ve learned the best way to foster genuine culture, live out a real purpose, and drive true impact is to work on work that matters. In other words, using your time and talent on clients where the outcome is about much more than the bottom line. Read on for 10 DOs and DON’Ts to drive real social change.

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We’re hiring. Local leaders wanted.

We work alongside incredibly bright minds on complex and rewarding engagements. And we’re looking for equally audacious freelancers and consultants to join us on a project basis. We need versatile skills across brand strategy, operations, and marketing on assignments for changemakers that are driving real impact.

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The Mighty Five: January.

In the year’s first cross-sector curation of our favorite social impact reads, topics include effective storytelling, tackling childhood trauma, a shareholder approach to social responsibility, exercising intellectual humility, and some interesting 2018 trends in the world of giving.

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2018 field notes & a look ahead.

When thinking about our first full calendar year in business, we gratefully gained more than not, took our lumps at times, continued learning heaps, and ponder a great deal heading into 2019. From foundations and capacity building support, to brands and shared value, plus proximity and locally led solutions – here are the big themes on our minds as the earth completes this latest lap around the sun.

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The Mighty Five: December 2018.

In the December cross-sector curation of the best social impact listens and reads, we cover making smarter donation decisions, using brand archetypes to drive impact, living out core values (and not), struggling to find the right talent, and keeping funding simple in the social sector.

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Gift good: a holiday guide.

Americans are expected to spend $720 billion on gifts, travel, and entertainment this season. That’s no chump change. But, we can use those dollars to support thoughtful brands doing incredible things through the creation and sale of their beautiful products. So we’ve curated a list from our most admired companies. No “give back” gimmicks here.

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The Mighty Five: November 2018.

In the November cross-sector curation of the best social impact listens and reads, we dig into broken justice systems, prioritizing dignity on social media, your zip code as a driver (or hinderance) of the “Great American Dream”, the art and science of selling, and why 2018 was a tough year for charity.

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One month, four events, five key takeaways.

Our minds are racing after spending most of October at four distinctive convenings around the world. We went from the Segal Family Foundation annual meeting, to Austin City Limits Music Festival with a nonprofit client, then Opportunity Collaboration, and finally on to SOCAP. We detected a number of themes and compiled our top five takeaways.

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Introducing the Changemaker Capacity Index.

Whether an NGO or social enterprise, driving impact requires a number of building blocks. So how do you gauge at a glance an organization’s capacity for creating social change? Today we eagerly launch a new diagnostic tool for underserved changemakers to assess four key indicators of impact capacity. See how your org measures up.

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The Mighty Five: August 2018.

A cross-sector curation of the month’s best social impact listens & reads. For August, our articles & insights include the concept of the adjacent possible, the 5-Hour Rule, how marketing can save lives, profit in purpose (again!), and artificial intelligence.

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The Mighty Five: July 2018.

A cross-sector curation of the month’s best social impact listens & reads. In the July edition, article topics include hubris and proximity, video conferencing, systems change, public-private partnerships, and using social media to drive social change.

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