Posts tagged profit in purpose
The Mighty Five: August 2018.

A cross-sector curation of the month’s best social impact listens & reads. For August, our articles & insights include the concept of the adjacent possible, the 5-Hour Rule, how marketing can save lives, profit in purpose (again!), and artificial intelligence.

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A watershed moment for profit & purpose?

Larry Fink's 2018 letter to CEOs is a game changer. In this year’s address, he sent a clear and direct message to brands: contribute to society or risk losing our support. Our hearts and minds are racing, so we captured the thoughts of co-founders Kathleen and Kevin about the BlackRock letter and its implications.

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