Posts tagged SOCAP
Six steps toward customer & beneficiary understanding.

Social entrepreneurs can learn a lot from the disastrous launch of New Coke in 1985. Namely, it’s critical to deeply understand customers and beneficiaries before creating new products and services. With human-centered design as a guide, we break down these concepts into a six-step process with three tools for action.

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One month, four events, five key takeaways.

Our minds are racing after spending most of October at four distinctive convenings around the world. We went from the Segal Family Foundation annual meeting, to Austin City Limits Music Festival with a nonprofit client, then Opportunity Collaboration, and finally on to SOCAP. We detected a number of themes and compiled our top five takeaways.

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