Posts in Expertise
The anatomy of a social sector brand.

A brand is the sum of many parts. Like us humans. But while humans have been studied extensively, brand is still an undeveloped practice in the social sector. It’s possible leaders often deprioritize it because it’s hard to understand. To create a strong NGO or social enterprise brand, follow our four As framework – ambition, approach, alignment, and amplification.

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Six steps toward customer & beneficiary understanding.

Social entrepreneurs can learn a lot from the disastrous launch of New Coke in 1985. Namely, it’s critical to deeply understand customers and beneficiaries before creating new products and services. With human-centered design as a guide, we break down these concepts into a six-step process with three tools for action.

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Setting KPIs that drive impact.

KPIs are simply a way of measuring a company's progress toward the goals it is trying to achieve. And there’s no point setting a vision if you don’t bring that lofty aim down to earth and track your successes every step of the way. Learn about both lagging and leading indicators, along with five rhythms to nail them.

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The not-so-hidden key to organizational success.

Nelson Mandela knew the power of good leadership, the right team, and proper structure during the 1995 Rugby World Cup. These are the same three bases of organizational health, and they’re free, effective, and available to all NGOs and social enterprises. So why all the attention on innovation, scale, and funding? Org health alone is paramount to driving real impact.

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Positioning for the social sector.

The deliberate process of positioning allows nonprofits and social enterprises to attract more funding, align internal teams, identify strong partnerships, and ultimately drive more impact. In this post we cover what positioning is, why it matters, plus how to determine it in the social sector.

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Laying the foundation for social enterprise success.

A few months into our own fevered startup mode, we recapped five best practices for launching a new social venture. These enduring tips apply for any social entrepreneur. Begin with an A-team, ground decisions in design thinking, establish the model, prioritize brand strategy, and turn vision into traction.

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