Posts in Brands
Four insights from SXSW 2018.

A few hundred thousand brands, entrepreneurs, social innovators, and media outlets crash Austin each spring aiming to capitalize on the one-of-a-kind mixture of minds and missions. This year’s edition was my sixth time around and as I reflect on SXSW 2018, four key insights emerged.

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A watershed moment for profit & purpose?

Larry Fink's 2018 letter to CEOs is a game changer. In this year’s address, he sent a clear and direct message to brands: contribute to society or risk losing our support. Our hearts and minds are racing, so we captured the thoughts of co-founders Kathleen and Kevin about the BlackRock letter and its implications.

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Notes from the field, thoughts for the future.

With just two days left before we flip the calendar to 2018, I’m thankful for all the growth and learning we’ve amassed in our first (partial) year. But I’m extremely impatient for all the work left to be done – not only within our own model, but more broadly in the world at large.

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Four steps on the path towards shared value.

The reason many for-profit organizations fail to achieve shared value is because it is, to put it bluntly, difficult to achieve. However, we have the responsibility to try. The world will soon require it of us as a way to remain competitive and differentiated as we move into the future.

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