Three thoughts from #Segal2019.

Of all the conferences on the changemaker event circuit, the Segal Family Foundation annual meeting has become our favorite stop for collaborating with like-minded donors and social ventures. After a long weekend of invigorating conversation and Mighty Ally leading two breakout sessions, we take away these three quick observations.

Read More
The anatomy of a social sector brand.

A brand is the sum of many parts. Like us humans. But while humans have been studied extensively, brand is still an undeveloped practice in the social sector. It’s possible leaders often deprioritize it because it’s hard to understand. To create a strong NGO or social enterprise brand, follow our four As framework – ambition, approach, alignment, and amplification.

Read More
Charting our route to impact.

As a mission-driven organization, we place the utmost importance on holding ourselves accountable to impact. But great need + good intentions + hard work with quantifiable activities and outputs ≠ impact. It’s our job to determine the mix of services that lead to genuine outcomes. So today – after nearly two years of internal evaluation – we openly share for the first time our impact logic model.

Read More
Six steps toward customer & beneficiary understanding.

Social entrepreneurs can learn a lot from the disastrous launch of New Coke in 1985. Namely, it’s critical to deeply understand customers and beneficiaries before creating new products and services. With human-centered design as a guide, we break down these concepts into a six-step process with three tools for action.

Read More
The Mighty Five: March.

In our March roundup, topics span pollution and poverty, the lingering gender gap, the ‘unintentional promotion’ of racism, an impending global coffee catastrophe, and a positioning pivot for the K-Swiss brand.

Read More
Making creative agencies & marketing firms a force for good.

After running three very different agencies in the last decade, I’ve learned the best way to foster genuine culture, live out a real purpose, and drive true impact is to work on work that matters. In other words, using your time and talent on clients where the outcome is about much more than the bottom line. Read on for 10 DOs and DON’Ts to drive real social change.

Read More
We’re hiring. Local leaders wanted.

We work alongside incredibly bright minds on complex and rewarding engagements. And we’re looking for equally audacious freelancers and consultants to join us on a project basis. We need versatile skills across brand strategy, operations, and marketing on assignments for changemakers that are driving real impact.

Read More
2018 field notes & a look ahead.

When thinking about our first full calendar year in business, we gratefully gained more than not, took our lumps at times, continued learning heaps, and ponder a great deal heading into 2019. From foundations and capacity building support, to brands and shared value, plus proximity and locally led solutions – here are the big themes on our minds as the earth completes this latest lap around the sun.

Read More
The Mighty Five: December 2018.

In the December edition, we cover making smarter donation decisions, using brand archetypes to drive impact, living out core values (and not), struggling to find the right talent, and keeping funding simple in the social sector.

Read More
Gift good: a holiday guide.

Americans are expected to spend $720 billion on gifts, travel, and entertainment this season. That’s no chump change. But, we can use those dollars to support thoughtful brands doing incredible things through the creation and sale of their beautiful products. So we’ve curated a list from our most admired companies. No “give back” gimmicks here.

Read More
The Mighty Five: November 2018.

For November, we dig into broken justice systems, prioritizing dignity on social media, your zip code as a driver (or hindrance) of the “Great American Dream”, the art and science of selling, and why 2018 was a tough year for charity.

Read More